Jiophone Next Has Branding Gaps From Lyf It Needs To Recover From
JioPhone Next, an upcoming affordable smartphone offering Reliance Jio is going to make its entry in the Indian market soon. The thing is, JioPhone Next will have to recover from the branding gaps left by LYF. This is not the first time that Jio is trying to come out with a smartphone. It has already tried doing that with LYF in the past. The issue was the user experience. While LYF smartphones were cheap and made 4G a possibility for the masses, they failed to deliver a decent user experience....