“Our new Android application is available to everyone, with promising early results,” he added. The new app is 25% smaller, opens 20% faster on average, and is modularised for more efficient ongoing innovation. As of March, Snapchat ads reached 75% of the US consumers in the age group 13-34 – more than Facebook-owned Instagram. The company announced ten new Snap original shows which will begin airing in May. “We’ve enhanced Discover’s high quality, made-for-mobile video offering across the Snapchat platform. In Q1 2019, nearly half of our daily Discover viewers watched Discover every day of the week,” said the company. It now offers more than 450 premium content channels worldwide. “As we look towards the future, we see many opportunities to increase our investments, and will continue to manage our business for long-term growth,” Spiegel noted.
