Poco is Now an Independent Brand in India: What Does it Mean? The brand Poco became instantly popular with the Poco F1 smartphone. Since then, fans have been questioning Xiaomi regarding the launch of Poco F2 or any other smartphone from Poco. Thanks to the success of Poco F1, Xiaomi made it an independent brand. This applies to India, but there’s no information regarding Poco acting as an independent brand globally. For the unaware, globally, Poco is known as Pocophone. The first phone from the company was named as Pocophone F1, whereas in India, it’s called the Poco F1. “With this restructuring, Poco will run independently of Xiaomi with its own team and go to market strategy,” said Xiaomi in a press statement. Poco F2 Launch Date Yet to Be Revealed So, we now finally know that Xiaomi is not killing the Poco brand. Over the last six-eight months, rumours were rife that we might not see any more phones from the Poco brand as Xiaomi wants to take the affordable flagship segment forward with the Redmi brand. In the Poco F1, Xiaomi brought the Redmi K20 Pro as its only flagship device to the Indian market last year. The Redmi K20 Pro impressed many, but Xiaomi was unable to achieve the price tag of Poco F1, which disappointed a lot of users. With that said, the successor to the Poco F1 may soon arrive and we may see the brand venturing into other price points as well. With the Poco F1, Xiaomi offered the Snapdragon 845 SoC at Rs 20,999 (now available at Rs 14,999). We are expecting that the Poco F series may remain the company’s top-tier range, followed by other series like the rumoured Poco X. In other news, Xiaomi’s Redmi K30 4G variant is expected to reach India as Poco X2. We are excited to see what Poco has in store for us this year.
